The #1 Web Marketing Mistake And How You Can Avoid It
For most website owners, the single biggest mistake they make is trying to sell a product or service on the prospects first visit to their site, and not building a list of future customers. It's amazing that only a small percentage of business owners treat list building and email marketing with the urgency it requires.
Most websites find that over 98% of people who visit for the first time will leave without buying anything. By capturing your visitor's name and email address when they arrive, you will have a chance to build a long-term relationship with your readers, and you can potentially turn them into a long-term customers.
Your Most Wanted Response Should Be To Build A List
Instead of focusing your site on making a sale, encourage your visitors to opt-in to receive a free Report of some kind. Ask them to give you their name and email address to access the information, and you'll multiply your profits over time. Once you've got your prospect onto a list, continue to follow up regularly with information and offers for products and services. Using this two-step system will give you a much better chance of making sales to your readers.
You'll see that all the best Internet marketers use tools such as mini courses, free eBooks or other forms of "ethical bribes" to encourage visitors to opt-in to a list. You should be doing the same thing because it flat out works. By building a list of prospects who are interested in your area of expertise, products or services, you are creating a real asset. As smart marketers say - the money is in the list. Or more accurately, the money is in the relationship you develop with the people on your list.
Business Is All About Relationships. It's Not About Products And Services
Business has always been about building relationships with people one at a time and solving their problems with your products or services. Build relationships and you will prosper - miss this critical distinction and you will never be as successful as you might have been. In fact, marketing genius Dan Kennedy teaches that the only real asset a business has, and the asset that gives you virtually unlimited leverage, is your customer list. The success of your business depends on having a loyal list of repeat customers - without this, your business is slowly dying.
The hardest and most expensive sale you'll ever make will be that first sale to a new customer. Buying from you is seen as a high risk proposition for people who have never dealt with you before. Research shows that existing customers are at least 5 times easier to sell to than customers who have never met you. And having a list of prospects and customers in an email autoresponder system so you can contact them easily is one of the surest ways of creating more income from your web business.
Building Your Customer Email List Should Be Your #1 Priority
If you haven't made list building the priority it should be, I urge you to get started today. By capturing your website visitors names and email address (and their physical address if you can) you could double or triple your profits as you follow up with your customers and prospects. And once your email follow up sequence is set up in your autoresponder, it will work tirelessly to increase your sales day after day.
You really can't invest your time more effectively than by building a list of people who are interested in the benefits of your products and services. It really is a no-brainer, and will pay off in ways you can't even imagine right now.
About the Author:
Rocky Tapscott is a Site Build It mentor and mentor who works with small business owners to quickly boost their sales and profits. He has developed a Free 27 page Report that teaches how to create multiple income streams using a simple but incredibly effective email marketing and follow up system - Grab your Free Report now.
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Sending promotional products is not the only way to attract potential customers to buy but sending out updated marketing newsletters is also important. Knowing the latest buzz will keep them interested as they will get intrigued and would want to keep on track.
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